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1

Social Marketing Initiatives || Marketing Social Marketing in the Social Change Marketplace

Alan R. Andreasen

Journal:

Journal of Public Policy & Marketing

Year:

2002

Language:

english

File:

PDF, 2.36 MB

english, 2002

2

Social Marketing: Its Definition and Domain

Alan R. Andreasen

Journal:

Journal of Public Policy & Marketing

Year:

1994

Language:

english

File:

PDF, 1.49 MB

english, 1994

3

Up and Out of Poverty: The Social Marketing Solution, by P. Kotler and N. R. Lee

Andreasen, Alan R.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2010

Language:

english

File:

PDF, 60 KB

english, 2010

4

A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures

ANDREASEN, ALAN R.

Journal:

Journal of Consumer Affairs

Year:

1977

Language:

english

File:

PDF, 654 KB

english, 1977

5

Ethics in social marketing alliances

Andreasen, Alan R.

Journal:

Social Marketing Quarterly

Year:

1999

Language:

english

File:

PDF, 62 KB

english, 1999

6

A Power Potential Approach to Middlemen Strategies in Social Marketing

Andreasen, Alan R.

Journal:

European Journal of Marketing

Year:

1984

Language:

english

File:

PDF, 484 KB

english, 1984

7

Automated Grocery Shopping

Alan R. Andreasen

Journal:

Journal of Marketing

Year:

1962

Language:

english

File:

PDF, 209 KB

english, 1962

8

Regulation and the Disadvantaged: The Case of the Creditors' Remedies Rule

Alan R. Andreasen and Gregory D. Upah

Journal:

Journal of Marketing

Year:

1979

Language:

english

File:

PDF, 1.73 MB

english, 1979

9

Fundamentals of Marketingby William J. Stanton

Review by: Alan R. Andreasen

Journal:

Journal of Marketing

Year:

1972

Language:

english

File:

PDF, 298 KB

english, 1972

10

COMMERCIAL MARKETING AND SOCIAL CHANGE

Andreasen, Alan R.

Journal:

Social Marketing Quarterly

Year:

2002

Language:

english

File:

PDF, 67 KB

english, 2002

11

Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing

Andreasen, Alan R

Journal:

Journal of Public Policy & Marketing

Year:

2012

Language:

english

File:

PDF, 111 KB

english, 2012

12

The Life Trajectory of Social Marketing: Some implications

Andreasen, Alan R.

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 126 KB

english, 2003

13

Consumer Response to Unsatisfactory Purchases: A Survey of Perceiving Defects, Voicing Complaints, and Obtaining Redress

Arthur Best and Alan R. Andreasen

Journal:

Law & Society Review

Year:

1977

Language:

english

File:

PDF, 3.98 MB

english, 1977

14

Marketing or Selling the Arts: An Orientational Dilemma

Andreasen, Alan R.

Journal:

Journal of Arts Management and Law

Year:

1985

Language:

english

File:

PDF, 642 KB

english, 1985

15

PUBLIC HEALTH COMMUNICATION: EVIDENCE FOR BEHAVIOR CHANGE

Andreasen, Alan R.

Journal:

Social Marketing Quarterly

Year:

2002

Language:

english

File:

PDF, 42 KB

english, 2002

16

Geographic Mobility and Market Segmentation

Alan R. Andreasen

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.42 MB

english, 1966

17

The Ghetto Marketing Life Cycle: A Case of Underachievement

Alan R. Andreasen

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 436 KB

english, 1978

18

Life Status Changes and Changes in Consumer Preferences and Satisfaction

Andreasen, Alan R.

Journal:

Journal of Consumer Research

Year:

1984

Language:

english

File:

PDF, 773 KB

english, 1984

19

Information needs for consumer protection planning

Alan R. Andreasen, Jean Manning

Journal:

Journal of Consumer Policy

Year:

1980

Language:

english

File:

PDF, 748 KB

english, 1980

20

The effects of family life cycle on arts patronage

Russell W. Belk, Alan Andreasen

Journal:

Journal of Cultural Economics

Year:

1982

Language:

english

File:

PDF, 368 KB

english, 1982

21

Factors affecting consumers' use of information sources

Alan R. Andreasen, Brian T. Ratchford

Journal:

Journal of Business Research

Year:

1976

Language:

english

File:

PDF, 1.39 MB

english, 1976

22

Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms

Alan R. Andreasen

Journal:

Journal of Consumer Psychology

Year:

1997

Language:

english

File:

PDF, 585 KB

english, 1997

23

Promoting positive change: Advancing the food well-being paradigm

Bublitz, Melissa G., Peracchio, Laura A., Andreasen, Alan R., Kees, Jeremy, Kidwell, Blair, Miller, Elizabeth Gelfand, Motley, Carol M., Peter, Paula C., Rajagopal, Priyali, Scott, Maura L., Vallen, B

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 333 KB

english, 2013

24

Marketing Social Marketing in the Social Change Marketplace

Andreasen, Alan R.

Journal:

Journal of Public Policy & Marketing

Year:

2002

Language:

english

File:

PDF, 83 KB

english, 2002

25

Life Status Changes and Changes in Consumer Preferences and Satisfaction

Alan R. Andreasen

Journal:

Journal of Consumer Research

Year:

1984

Language:

english

File:

PDF, 385 KB

english, 1984

26

Market Learning of New Residents

Alan R. Andreasen and Peter G. Durkson

Journal:

Journal of Marketing Research

Year:

1968

Language:

english

File:

PDF, 1.87 MB

english, 1968

27

Predictors of Attendance at the Performing Arts

Andreasen, Alan R., Belk, Russell W.

Journal:

Journal of Consumer Research

Year:

1980

Language:

english

File:

PDF, 668 KB

english, 1980

28

Market-Driven Strategies in Health Careby Dean C. Coddington; Keith D. Moore

Review by: Alan R. Andreasen

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 202 KB

english, 1989

29

Dimensions of Marketing's Relationship to Society || Marketing Scholarship, Intellectual Leadership, and the Zeitgeist

Alan R. Andreasen

Journal:

Journal of Public Policy & Marketing

Year:

2005

Language:

english

File:

PDF, 1.08 MB

english, 2005

30

The Promise of Social Marketing

Andreasen, Alan R.

Journal:

Social Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 257 KB

english, 1994

31

In Search of Mind: Essays in Autobiography

Andreasen, Nancy C., STONE, ALAN A.

Journal:

American Journal of Psychiatry

Year:

1985

Language:

english

File:

PDF, 430 KB

english, 1985

32

THE EFFECTS OF FAMILY LIFE CYCLE ON ARTS PATRONAGE

Russell W. Belk and Alan Andreasen

Journal:

Journal of Cultural Economics

Year:

1982

Language:

english

File:

PDF, 724 KB

english, 1982

33

Consumerism and Health Care Marketing

Alan R. Andreasen

Journal:

California Management Review

Year:

1979

Language:

english

File:

PDF, 639 KB

english, 1979

34

Social Marketing: Its Definition and Domain

Andreasen, Alan R.

Journal:

Journal of Public Policy & Marketing

Year:

1994

Language:

english

File:

PDF, 997 KB

english, 1994

35

Regulation and the Disadvantaged: The Case of the Creditors’ Remedies Rule

Andreasen, Alan R., Upah, Gregory D.

Journal:

Journal of Marketing

Year:

1979

Language:

english

File:

PDF, 1.28 MB

english, 1979

36

Book Review: Market-Driven Strategies in Health Care

Andreasen, Alan R.

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 700 KB

english, 1989

37

Geographic Mobility and Market Segmentation

Andreasen, Alan R.

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.04 MB

english, 1966

38

Dissatisfactions data and consumer advocacy

Alan R. Andreasen

Journal:

Journal of Consumer Policy

Year:

1978

Language:

english

File:

PDF, 205 KB

english, 1978

39

Consumer dissatisfaction as a measure of market performance

Alan R. Andreasen

Journal:

Journal of Consumer Policy

Year:

1977

Language:

english

File:

PDF, 745 KB

english, 1977

40

W. Douglas Evans and Gerald Hastings (Eds.).Public Health Branding: Applying Marketing for Social Change

Alan R. Andreasen

Journal:

Journal of Consumer Policy

Year:

2009

Language:

english

File:

PDF, 54 KB

english, 2009

41

Consumerism in the ghetto

Alan R. Andreasen

Journal:

The Review of Black Political Economy

Year:

1977

Language:

english

File:

PDF, 1.13 MB

english, 1977

42

International Issues in Law and Public Policy || From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing

Alan R. Andreasen

Journal:

Journal of Public Policy & Marketing

Year:

1997

Language:

english

File:

PDF, 716 KB

english, 1997

43

Consumer Protection Experiments in Sweden.by Donald B. King

Review by: Alan R. Andreasen

Journal:

The Journal of Business

Year:

1975

Language:

english

File:

PDF, 408 KB

english, 1975

44

A Social Marketing Approach to Changing Mental Health Practices Directed at Youth and Adolescents

Andreasen, Alan R.

Journal:

Health Marketing Quarterly

Year:

2004

Language:

english

File:

PDF, 668 KB

english, 2004

45

Disadvantaged Hispanic Consumers: A Research Perspective and Agenda

ANDREASEN, ALAN R.

Journal:

Journal of Consumer Affairs

Year:

1982

Language:

english

File:

PDF, 847 KB

english, 1982

46

The Differing Nature of Consumerism in the Ghetto

ANDREASEN, ALAN R.

Journal:

Journal of Consumer Affairs

Year:

1976

Language:

english

File:

PDF, 641 KB

english, 1976

47

Investing in Social Marketing

ANDREASEN, ALAN

Journal:

Journal of Health Communication

Year:

1997

Language:

english

File:

PDF, 65 KB

english, 1997

48

Social Marketing Applied to Economic Reforms

ANDREASEN, ALAN R., HERZBERG, BENJAMIN

Journal:

Social Marketing Quarterly

Year:

2005

Language:

english

File:

PDF, 873 KB

english, 2005

49

Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

Andreasen, Alan, Lee, Nancy, Rothschild, Michael

Journal:

Social Marketing Quarterly

Year:

2008

Language:

english

File:

PDF, 52 KB

english, 2008

50

Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms

Alan R. Andreasen

Journal:

Journal of Consumer Psychology

Year:

1997

Language:

english

File:

PDF, 212 KB

english, 1997

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